Get Started For As Little As $395...

Discover How Savvy Coaches Are Using The

Underdog Movement ™
Framework To Consistently Get

  NEW PAYING CLIENTS

(This Works Better Than Webinars, VSLs, Paid Ads, Cold DMs, AND Posting Content COMBINED)

Join The underdog academy™

Join The underdog academy™

Let’s Start With The Truth….

  • You’ve Been Misled Into Thinking That Running Webinars or Group Challenge Is Easy—It’s Not. It requires foundational marketing skills, sales skills, speaking skills, and tech expertise that most beginners lack.
  • Nobody Knows Who You Are. That’s why it’s critical to answer your prospect's most important question: Why YOU over anyone else? The UNDERDOG MOVEMENT™ Framework helps you do this better than anything else. 
  • In Marketing, The Best Offer Wins. Presenting the The UNDERDOG MOVEMENT™ Framework to your ideal client is a far superior offer compared to anything else in the market. That’s why it works.
  • ​People Love to Spend but Hate Being Sold To. The power of The UNDERDOG MOVEMENT™ Framework lies in how it builds reciprocity—so much so, the process sells itself.
  • ​It’s Not Your Fault! You’ve been misinformed to chase the wrong strategies. Don’t let others steer you off track again. Be burned once, but never again.

But It Doesn't Have To Be This Way...

Finally For The Very FIRST Time, There is a Program Designed Specifically For The Little Person, The Unknown Outsider, The Underdog. Yes, YOU! 

  • Step By Step 12-Module Underdog Movement™ Course - Create, Design and Deliver a High Converting Tiny Challenge™. ($4,997 Value)
  • Actual Recording of Richmond Delivering The Underdog Movement™ Framework To a Real Prospect! See For Yourself How it's Done ($1,997 Value)
  • Challenge Traffic Secrets Marketing Course Lifetime access ($2,997 Value)
  • 6-Weeks of Weekly Group Coaching. With Our Head Coach - 2 Calls/Week ($1,997 Value)
  • 6-Weeks of Personal Accountability From Million Dollar Coach ($997 Value)
  • Private Members Facebook Group Support Lifetime Access ($997 Value)
  • $MM 3-Day Virtual Business Bootcamp with 5,6,7 Fig Pathway ($2,994 Value)

SPECIAL BONUS 1 ($2,494 Value)

3-Day Virtual ProCoach Certification + Course Creation

The Only Course Specifically Designed to Help You Consistently Fill Your Underdog Movement™ Without Ad Spend

SPECIAL BONUS 2 ($4,997 Value)

Shadow Seat Experience

Get access to unlimited FREE Shadow Seats conducted by Richmond's Head Coaches

ALL OF THIS FOR A TOTAL VALUE OF $23,567

FOR A ONE-TIME INVESTMENT OF ONLY

$4997 $1,197

PLEASE HEAR ME OUT: I Will Not Be  Running This Special Promotion Again and After The Timer Hits Zero, 

The Price Will Go Back to $4,997.

“Richmond Is A True Innovator When It Comes To Online Marketing And He Is The Creator Of The Underdog Movement™ Model Which Has Revolutionised The Online Coaching Space."

Here Is Everything We'll Go Over In The

12-Module Underdog Movement™ Course:

  • Develop Your Unique Origin Story & Learn HOW To Market it ($495 VALUE)
  • Get Super Clear on Your Ideal WHO & Your Marketing Message ($495 VALUE)
  • Develop Your Underdog Movement ™ Topic That Stops The Scroll. ($395 VALUE)
  • ​Choreograph & Select Your Underdog Movement™ Content Pieces ($695 VALUE)
  • ​Strategically Design Your Daily Underdog Movement™ Homework ($495 VALUE)
  • ​Step By Step Script on How To Deliver Day 1 of the Underdog Movement ™ Framework ($495 VALUE)
    • Create Your Compelling Underdog Movement™ Upsell Offer ($495 VALUE)
    • Step By Step Script on How To Present Your Offer on The Final Day ($495 VALUE)
    • How To Handle Objections When Your Prospects Say No. ($395 VALUE)
    • ​How to Get a 5-Star Review to Help Fill Your Next Underdog Movement™ Session($395 VALUE)
    • ​How To Obtain 2 Referrals To Help Fill Your Next Underdog Movement™ Session ($495 VALUE)
    • ​Replays of Richmond Actually Building Out Underog Movement™ on Clients ($495 VALUE)

    The Underdog Movement™ Course Also Includes:

    $MM 3-Day Virtual Business Bootcamp + 5,6,7 Fig Pathway with Richmond Dinh

    This Bootcamp is Designed to Turn Your First Dollar Online (Which is The Most Difficult) into Your First Million Dollars Online. We Run This Every 3 Months and You Have 24 Months To Use it. 

    $2,994 Value

    3-Day Virtual ProCoach Certification With Tony Kaye - The Certification Guy

    The Only Skill You Need To Run the Underdog Movement™ Session is some Foundational Core Coaching Skills. The Ability To Ask The Right Question at The Right Time To Help Your Clients Get  a breakthrough. Fear No More, Because After These 3-Days You Will be Highly Competent. 

    $1,997 Value

    ALL OF THIS FOR A TOTAL VALUE OF $23,567

    FOR A ONE-TIME INVESTMENT OF ONLY

    $4997 $1197

    OR PAYMENT PLAN OF $395 X 4

    PLEASE HEAR ME OUT:  I Will Not Be Special Promotion Again and After The Timer Hits Zero, The Price Will Go Back to $4,997.

    Your People

    Need You

    I'm Rooting For You, UNDERDOG

    In coaching, this is the early stage coach who has little chance of making it because they are entering an arena where their competitors have more experience, more testimonials, a bigger brand, a bigger following, more connections and quite often, their program is cheaper and better.


    When you really think about it, the early stage coach has next to zero chance of winning.


    And the bigger players know this and use it to their advantage.


    The problem with our industry right now is that there is currently NO-ONE out there that is representing the underdog early stage coach.


    It seems like every coach is just competing for their own corner of the market place whilst the bigger players are trying to push the little guys out of the market.


    Being a massive underdog myself, I've been reflecting back on my journey and really wished there was someone out there to represent the early stage coach - the underdog.


    It wouldn't have made the struggle go away, but it would have made a massive difference to at least feel heard.


    If we take my story back even further, I was a minority in school and bullied nearly every day for being Asian. Being told to go back to my own country.


    It was tough... and I wish there was someone representing me then.


    This is why I've decided to take ownership and be that leader that I wanted when I started. 


    In a midst of uncertainty, there's one thing I'm sure of.... and that's I know how YOU feel. I see you.


    Together we fight.


    Together we unite.


    Together we lead and serve for what's right.


    Remember,

    Keep Believing & Never Settle

    "Richmond is not just a great human being, but he is a true pioneer who is the first person to develop this concept and innovate this groundbreaking marketing framework. There is no-one better out there to teach you how to transform your following into a full-fledged, world-changing movement.


    Prepare to enter a world where the Underdog is the new Big."


    - Russell Brunson

    SUCCESS STORIES FROM OTHER UNDERDOGS

    Keep Believing & Never Settle

    IVAN LU

    • 26 yo Voice Coach For Amateur Musicians
    • Small Fish Outsider, No Name, No Brand
    • Ran Tiny Challenge For Amateur Singers
    • ​He Went From $4K to $119K in 14 Months

    KATIE GODDEN

    • Unfulfilled School Teacher Earning 60K/yr
    • NLP Coach For Health & Wellness – No Name, Massive Industry Outsider 
    • Went From Zero To $610K in 32 Months as a Mum of 2 Kids Under 10

    KANDY WINDOM

    • Leadership Coach Stuck on 3K/Month
    • Massive Underdog Experiencing Racism In The Workforce & On Social Media For Being a Latino
    • Despite Having the Odds Stacked Against Her, She Made Over $500K in 20 Months

    CARLOS ADELL

    • Branding Coach From Spain, English is also his second language
    • Invested his LAST $2,000 on Me and Went All In With Nothing To Lose, Because He Had Nothing To Lose
    • Went From 2K To $460K in 17 Months

    STEVEN ROSSE

    • Mindset Coach For Musicians
    • Joined With ZERO Social Media Following and Zero Clients, never coached before
    • Went From ZERO To $190K in 18 Months, Where He Got His First 10 Paying Clients in The First 4 Weeks

    PAULA DAY

    • Corporate Accountant Turned Relationship Coach
    • Massive Disadvantage Because When She Transitioned into Coaching, She Was Going Through a Divorce, Had Lost Everything and Was Left with 3 Young Kids Under 10, One of Which Had Special Needs
    • Went From Zero To $320K in 26 Months

    If You See Yourself as a Small Fish and as an Outsider, Then This is Your Next Step….

    • Step By Step 12-Module U.M™ Course - Create a High-Converting Underdog Movement™ Framework. ($4,997 Value)
    • Recording of Richmond Delivering a Real Underdog Movement™ Session See For Yourself How it's Done ($1,997 Value)
    • Challenge Traffic Secrets Marketing Course Lifetime access ($2,997 Value)
    • ​Facebook Group Support - Underdog Academy ($497 Value)
    • 6-Weeks Group Coaching (2 calls per week) ($1,997 Value)
    • 6-Weeks Personal Accountability with Million Dollar Coach ($997 Value)
    • Private Members Facebook Group Support Lifetime Access ($997 Value)
    • 3-Day Virtual Business Bootcamp with 5,6,7 Fig Pathway ($2,994 Value)
    • BONUS #1: 3-Day ProCoach Certification + Course Creation  ($2,494 Value)
    • BONUS #2: Shadow Seat Experience ($4,997 Value)

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    DISCLAIMER: The sales figures stated are from myself & my clients. Please understand my results are not typical, I’m not implying you’ll duplicate them (or do anything for that matter). Income is not guaranteed. Depending on your level of commitment, you may make less, the same or more than the examples in this case study. Your results will vary and depend on many factors …including but not limited to your background, experience, and work ethic.


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